I remember
as a young child being allowed to stay up to watch the first ever finale of
Australian Idol. It was a school night and it went way past my bedtime, but I
felt very grown up because I was allowed to watch.
I imagine
this is not a foreign concept for many households around Australia,
particularly this week as X Factor Australia ended for 2014, with the finale
aired live over two nights; Sunday 19th October 8.00pm-10.20pm and
Monday 20th October at 7.30pm-10pm.
We have
discussed X Factor on this blog before (see blog post from 8thOctober) and noted that it markets itself at families, tweens and teens and is
listed as a PG show.
These finale episodes ran quite late and thus into time slots when M rated
programs and advertisements are able to be shown in many circumstances.
However, the 2010 Commercial Television Industry Code of Practice section 3.11 states that where a G or PG
program continues past 8.30pm (or starts at 8.30pm) the advertisements must
still be PG or G rated themselves until the program finishes or 10.30pm, which
ever is earliest.
Therefore, here
at Right At Night we commend Channel 7 for ending Sunday’s programming by
10.20pm to ensure no overlap with potential M-rated advertisements or material.
Do you think
the Code of Practice is fair?
If a PG program continues beyond 10.30pm, would
you want the advertisements to still have to comply with the PG guidelines?
And
did you see any ads during the X Factor Finale coverage that you considered
inappropriate?
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